Wananchi Group 2015 Growth and Expansion Strategy

Wananchi Group 2015 Growth and Expansion Strategy


Wananchi Group is a home entertainment operator in East Africa incorporating integrated media and telecoms through its Wananchi business service and Zuku platforms. Operating in a rapidly growing and competitive business environment the group's vice chairman, Richard Bell joined CNBC Africa to talk about the strategy for 2015.

Mr. Bell started off by highlighting the performance of Wananchi Group in the previous year (2014).  One of the thing he highlighted was that, Wananchi Group managed to build fiber infrastructure to over 25,000 homes in Nairobi and Mombasa and rollout is still in progress to make sure Wananchi Group brings high speed broadband to many households in Kenya.


In 2015 Wananchi Group plans to expand its services in Kenya as well as expanding to new cities like Dar Es Salaam Tanzania and Kampala Uganda.  This is to make sure many households are reached across the region.


In regards to ZUKU TV, Mr Bell pointed out that Zuku is committed to deliver best quality digital pay tv to the consumers across East Africa.